Das Holding’s multi-facet Media House encompasses mediums covering a spectrum of publications in newspapers, magazines, directories, mobiles and Internet. The Media House is poised on delivering quality products acknowledged not only for their creativity and excellence but also because they truly serve the community, keeping people informed, entertained and connected.

Mass media includes Internet media (like blogs, message boards, podcasts, and video sharing) because individuals now have a means to exposure that is comparable in scale to that previously restricted to a select group of mass media producers. The communications audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and universal announcements.

Mass media can be used for various purposes:

I Media  
Imedia LLC was established in August 2008 as the UAE’s first fully integrated media company. The Imedia portfolio includes Alroeya newspaper - the region’s first Arabic language daily to all Emirates - alroeya.com an online portal, and contract publishing.
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